The National Tree
The Ultimate Goal
On the occasion of the 120th anniversary of the National Fund for Israel (KKL) , the national information system found it appropriate to choose the "National Tree of Israel" together with the public.
Voting is done through a website that allows you to get an explanation of all the trees in the competition, vote for the chosen tree, get a voting certificate and with the help of the “stories” – share personal stories with the public that their main theme are the trees in the competition.
The Challenge
The National Fund for Israel has two main audiences – a young audience (around the age of 25) and an old audience (around the age of 60). Accordingly, the task assigned to me was to create a completely new product that has a young and colorful look but at the same time respects the important position of the National Fund for Israel
The Voting Process
Stories
Stories – The website allows users to enter the world of other users, experience together with them and get excited with stories about the same trees from the competition. Some told about a marriage proposal under a certain tree, others told childhood stories etc.
Adding the stories to the voting site introduced a personal aspect with a lot of emotion and interest.
Usability Testing
During the usability testing, we met with potential users to test the product in order to check how they deal with it and to observe their actions and reactions.
In these tests, we invited participants of different ages that fit the KKL target audience – young people (around age 25) and adults (around age 60).
The Results
The users understood the proposal processes, performed quickly and correctly, but some of them, some older participants encountered difficulties with the problem in the story.
In the investigation of those participants, I discovered that they did not know how to manipulate the story – and above all, they were unable to make a transition between stories.
The Solution
Adding a half transition (that was gently flashing) on the sides of the screen which directs the participants to move to the next story or to return to the previous story.
I found that it's not necessary to have buttons on every screen in the story, but only on the first screen that the user opens because after that the user learns how to manipulate the other screens in the story.
This is a simple addition that changed the user experience and made it easier and more pleasant
Certificates
The user downloads digital voting certificates so that he can share his vote with his friends.
The Winner announcement
At the end of the competition, we set up a page where we announced the tree that received the most votes – the olive tree.
The National Tree
The Ultimate Goal
On the occasion of the 120th anniversary of the National Fund for Israel (KKL) , the national information system found it appropriate to choose the "National Tree of Israel" together with the public.
Voting is done through a website that allows you to get an explanation of all the trees in the competition, vote for the chosen tree, get a voting certificate and with the help of the “stories” – share personal stories with the public that their main theme are the trees in the competition.
The Challenge
The National Fund for Israel has two main audiences – a young audience (around the age of 25) and an old audience (around the age of 60). Accordingly, the task assigned to me was to create a completely new product that has a young and colorful look but at the same time respects the important position of the National Fund for Israel
The Voting Process
Stories
Stories – The website allows users to enter the world of other users, experience together with them and get excited with stories about the same trees from the competition. Some told about a marriage proposal under a certain tree, others told childhood stories etc.
Adding the stories to the voting site introduced a personal aspect with a lot of emotion and interest.
Usability Testing
During the usability testing, we met with potential users to test the product in order to check how they deal with it and to observe their actions and reactions.
In these tests, we invited participants of different ages that fit the KKL target audience – young people (around age 25) and adults (around age 60).
The Results
The users understood the proposal processes, performed quickly and correctly, but some of them, some older participants encountered difficulties with the problem in the story.
In the investigation of those participants, I discovered that they did not know how to manipulate the story – and above all, they were unable to make a transition between stories.
The Solution
Adding a half transition (that was gently flashing) on the sides of the screen which directs the participants to move to the next story or to return to the previous story.
I found that it's not necessary to have buttons on every screen in the story, but only on the first screen that the user opens because after that the user learns how to manipulate the other screens in the story.
This is a simple addition that changed the user experience and made it easier and more pleasant.
This is a simple addition that changed the user experience and made it easier and more pleasant
Certificates
The user downloads digital voting certificates so that he can share his vote with his friends.
The Winner announcement
At the end of the competition, we set up a page where we announced the tree that received the most votes – the olive tree.
The National Tree
The Ultimate Goal
On the occasion of the 120th anniversary of the National Fund for Israel (KKL) , the national information system found it appropriate to choose the "National Tree of Israel" together with the public.
Voting is done through a website that allows you to get an explanation of all the trees in the competition, vote for the chosen tree, get a voting certificate and with the help of the “stories” – share personal stories with the public that their main theme are the trees in the competition.
The Challenge
The National Fund for Israel has two main audiences – a young audience (around the age of 25) and an old audience (around the age of 60). Accordingly, the task assigned to me was to create a completely new product that has a young and colorful look but at the same time respects the important position of the National Fund for Israel
The Voting Process
Stories
Stories – The website allows users to enter the world of other users, experience together with them and get excited with stories about the same trees from the competition. Some told about a marriage proposal under a certain tree, others told childhood stories etc.
Adding the stories to the voting site introduced a personal aspect with a lot of emotion and interest.
Usability Testing
During the usability testing, we met with potential users to test the product in order to check how they deal with it and to observe their actions and reactions.
In these tests, we invited participants of different ages that fit the KKL target audience – young people (around age 25) and adults (around age 60).
The Results
The users understood the proposal processes, performed quickly and correctly, but some of them, some older participants encountered difficulties with the problem in the story.
In the investigation of those participants, I discovered that they did not know how to manipulate the story – and above all, they were unable to make a transition between stories.
The Solution
Adding a half transition (that was gently flashing) on the sides of the screen which directs the participants to move to the next story or to return to the previous story.
I found that it's not necessary to have buttons on every screen in the story, but only on the first screen that the user opens because after that the user learns how to manipulate the other screens in the story.
This is a simple addition that changed the user experience and made it easier and more pleasant.
Certificates
The user downloads digital voting certificates so that he can share his vote with his friends.
The Winner announcement
At the end of the competition, we set up a page where we announced the tree that received the most votes – the olive tree.
:More Project